Craving a more inclusive influencer marketing

Models including Halima Aden, the first hijab-wearing model to appear on the cover of British Vogue have opened conversations on the importance of diversity. It is important for the industry to have different “icons” and for brands to show different faces in their campaigns and Instagram feeds. 

We need to understand that the fashion industry has a large impact on society and how beauty standards are perceived. Consumers must feel identified with the brand that they are buying into and the industry must play its role in changing the status quo. 

"There is a need for a change in the marketing strategies where brands show that they are serious and committed about encouraging a diverse consumer base. An increase in social media activism is making it difficult for brands to ignore that change is not only needed but demanded. "

As influencer marketing becomes more prominent and brands reach out to influencers, models and bloggers to market their products it is vital to treat the process like a casting of different people where inclusivity is the main focus.

The lack of black and brown influencers on social media feeds is in fact an issue. Several brands are paying attention to the recurring racism and are starting to realise that a simple supportive post on the subject or an odd image every now and then in the feed of a black model is not enough in the eyes of consumers. 

"But even more crucial is the need for brands and agencies to diversify the creative and management teams building the campaigns that dominate these platforms. Making sure that your team reflects your values, and give your people of colour hires a voice."